The Power of Simple


I love this photograph! It was taken about a year ago for a cupcake book I was working on with my friend Paul Lowe (also known as Sweet Paul.) Besides being a great food and prop stylist, Paul also has a very popular blog and an online magazine, both of which have been a huge source of inspiration for me.
The book was published a few months ago in Norway, and out of the 80 or so shots we did, this was my favourite. A chocolate cupcake placed on a toy elephant. Simple. The elephant seems to be buckling under the weight of the cupcake, and so it should – that cupcake was so rich and chocolatey and delicious, but more than that, I loved the piece of bright yellow lemon rind placed on top.

See more about Paul’s magazine here and his blog here

Enjoy your weekend.

8 thoughts on “The Power of Simple

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